The fact is, that every organization is subject to life-cycle forces that lead from growth to maturation and ultimately decline. Associations are no exception to this rule. And if an organization fails to adequately respond when confronted with these challenges, it can actually amplify the decline that these forces present. Continual innovation is critical to maintaining and growing an association's membership and market share. In this session, Tony will highlight the steps resilient associations are taking today to maintain a thriving membership.
Speaker Bio
Tony Rossell serves as the Senior Vice President of Marketing General Incorporated, in Alexandria, VA. A frequent writer and speaker on marketing topics, he is a contribution author of two books, Membership Marketing (ASAE 2000) and Membership Essentials (to be released by ASAE in 2015). - See more at: http://www.neosystemscorp.com/resources/events/3_Opportunities_Powerup_membership_marketing/#sthash.69dXNjos.dpuf