Transform Your Sponsorship Strategy: Data-Driven Ideas to Boost Non-Dues Revenue
In an increasingly competitive event landscape, the ability to generate non-dues revenue through innovative sponsorship models is crucial for association professionals.
Join us for a transformative panel discussion session as we delve into three cutting-edge, data-supported sponsorship ideas that promise to elevate your revenue streams and engage your sponsors like never before.
Takeaways:
- Leveraging Data to Create Valuable Sponsorship Assets: Learn how to harness data insights to develop new and compelling sponsorship opportunities that resonate with both your audience and potential sponsors.
- Measuring Success with Meaningful Metrics: Discover the essential metrics and KPIs to track the success of your sponsorship initiatives, ensuring you can demonstrate clear ROI and impact.
- Using Data to Persuasively Sell Sponsorships: Master techniques for using data-driven narratives to effectively convince sponsors of the value and benefits of investing in your innovative sponsorship ideas.
BIOS:
Joe Colangelo, Co-Founder and CEO, Bear Analytics
Joe is the Co-Founder and CEO of Bear Analytics – a technology company that powers event success. Obsessed by the fundamental belief that data-driven insights make for better event outcomes and experiences, Joe and the team at Bear Analytics created Bear IQ. Bear IQ is the industry-leading event analytics platform that powers the measurement, design, and growth of the world's best experiences – all possible via the data you're already collecting.
Vinnu Deshetty, Event ROI Coach
Vinnu Deshetty, formerly CEO of Event Tech Hub, is the creator of Event ROI Coach, helping organizations optimize event benefits with strategic data. With over 25 years of experience, she combines tech insights with event planning. Vinnu teaches "Event Measurement and Analytics" for PCMA's Event Leadership Institute and speaks at industry events. Vinnu is a member of ASAE's Technology Professional Advisory Council. Recognized as a Top Event Tech Innovator by BizBash, she holds degrees from Vanderbilt University and a Master of Public Administration. Based in Washington, DC, she advances event technology through data-driven strategies.
Barbara J. Armentrout, Founder and Key Principal, BJA Solutions for Associations
Barbara Founder and Key Principal with BJA Solutions for Associations, where she focuses on helping professional societies of all sizes to improve their nondues revenue strategies. She has served at associations and as a consultant for years, including volunteer roles leading various DC-area Idea Swaps, ASAE councils including Technology Professionals Advisory Council, and is active with Professionals for Association Revenue, Partnership Professionals Network, AWTC, and FSAE. A DC native, she is now a happy full time resident in sunny Boca Raton, Florida.
REGISTER: https://www.ticketleap.events/tickets/transform-your-sponsorship-strategy-data-driven-ideas-to-boost-non-dues-revenue-panel-discussion-reston-loudoun-swap-february-20th-4-5pm-est-virtual-zoom
Agenda:
4:00pm Welcome and introduction
4:05-4:25 Presentation
4:25-4:45 Breakout discussions
4:45-4:55 Share breakout takeaways and Q and A
5:00pm Wrap up
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Tom Madden
President/Producer
Visual Impact Productions
Herndon VA
(703) 318-3282
tom@visualimpactprod.comvisualimpactprod.com
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