I completely agree, Glenn-that research really hits home. After years in the association space, I've seen firsthand how engagement and satisfaction go hand in hand. But at the core, people just want real connection.
Whether it's through networking, peer learning, or simple conversations, those personal interactions make all the difference in creating a true sense of belonging. I always remind my clients that behind every membership is a person wanting to feel valued.
Thanks for sharing this-it really takes me back!
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Lomesh Shah
CEO
Tradewing LLC
Atlanta GA
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Original Message:
Sent: Jun 13, 2025 11:36 AM
From: Glenn Tecker
Subject: Want to be part of a real convo about keeping members connected? Join us on June 17 at 3PM EST.
Classic ASAE Research found that "members who are satisfied are more engaged" and "members who are more engaged are more satisfied." The more subtle and insightful discovery behind this obvious observation was that connection is what current and potential members desire (more so than products and services) and there is no substitute for personal contact in achieving both initial belonging and retention.
More recent research has affirmed that networking and interactive learning opportunities are priorities on the preferences of involved members.
Respectfully,
Glenn
Glenn Tecker
Chairman & Co-CEO
Tecker International LLC
301 Oxford Valley Rd
Suite 1504B
Yardley, Pa. 19067
Voice: 215.493.8120
Fax: 215.493.8125
Original Message:
Sent: 6/12/2025 1:04:00 PM
From: Lomesh Shah
Subject: Want to be part of a real convo about keeping members connected? Join us on June 17 at 3PM EST.
Hey everyone!
Member retention has been tricky lately, and figuring out why members disengage is a big part of the challenge. If you have free time and want to talk about it we're hosting a laid-back webinar on June 17th to dive into why members leave-and, more importantly, how to keep them engaged. It's free, only 30 minutes, and happening on Livestorm. You can join using this link here: https://tinyurl.com/Reducing-Attrition
It's not going to be a sales pitch or a lecture-just a real conversation with practical strategies to help strengthen your community. Plus, there'll be an open Q&A, so we can chat about what's working (and what's not) in our own organizations.
Would love for you guys to join! And if you can't make it live, no worries-just register, and I'll send over the recording so you can watch it anytime. Hope to see you there!
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Lomesh Shah
CEO
Tradewing LLC
Atlanta GA
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