How do you find potential members? When is the right time to ask them to join? What happens next? What encourages them to stay with you for the long-term?
In this fast-paced webinar, we'll review key concepts in member recruitment and retention such as:
• Recruitment v Retention v Renewal
• Member Value Proposition (MVP)
• Features v Benefits
• Marketing Funnel
• Ladder of Engagement
• Elements of a Recruitment Campaign
• Member Welcome Cycle
Note: If you've been a membership director for five years, this session isn't for you - it's for all your colleagues you wish understood what you're talking about!
Participants will learn:
• Basic concepts in member recruitment & retention
• Key steps to creating an effective membership campaign
• How to efficiently welcome new members
• How to efficiently renew members
Bio:
Elizabeth Weaver Engel, M.A., CAE, is Chief Strategist at Spark Consulting. For more than 25 years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about.
She speaks and writes frequently on a variety of topics in association management.
When she's not helping associations grow, Elizabeth loves to dance, listen to live music, cook, and garden.
Register: https://www.ticketleap.events/tickets/restonloudounswaps/membership-key-concepts-every-association-professional-should-know-featuring-elizabeth-weaver-engle-m-a-cae-spark-consulting-asae-reston-loudoun-swap-march-20th-4-5pm-est-virtual-zoom
Agenda:
4:00pm Welcome and introduction
4:05-4:45 Presentation with Interactive audience participation, Q and A and engagement
4:55 Close and final discussions
5:00pm Wrap up
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Tom Madden
President/Producer
Visual Impact Productions
Herndon VA
(703) 318-3282
tom@visualimpactprod.comvisualimpactprod.com
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