Digital Data is Free and Plentiful...But Is That Enough?
Tick, Tock, Tick...As you read this, your organization's website is feverishly collecting valuable data about your membership, marketing, and communications efforts. Data are accumulating about the impact of your social media outreach, response to information on your webinars, and success of your member services.
Question is, how can you best use this information to evaluate your impact? How can you best use these free data as a source of insights for improving your results?
Join us February 19 to learn more about using Google Analytics and other digital data in more impactful ways. We will discuss how to obtain data to:
* evaluate your marketing efforts,
* measure your progress, and
* report more meaningful results back to your boss or board.
Don't be daunted! This program will be facilitated by a proven data guide, David Hollender. With years of experience as Chief Digital Analyst at Mind Sky and staff member at the American Institutes for Research, David has helped large and small organizations pinpoint high-value metrics, combine data from multiple sources to maximize insight, and present results for greater impact. He helped pioneer the early days of the Alexandria Brown Bag and we are delighted to welcome him back to help us dive into some of the tools needed by today's data-driven association professionals.
ASAE members please register in Collaborate; all others please contact BArmentrout@MarketingGeneral.com to request a guest registration for this event, presented as a no-cost benefit for ASAE members.